skincare category

Estée Lauder logo

We created “Fly Estée Lauder,” a private-jet-themed experience at Estée Lauder’s Ulta Beauty Conference. Guests stepped into the world of travel luxury with an interactive journey where they discovered how the Advanced Night Repair Serum is a game-changer for overnight skin transformation. Designed to prep skin from night-to-day (even at 30,000 feet!), this activation highlighted the serum’s fast-acting benefits, so guests could take off knowing they’d land looking radiant and refreshed. 

My Role

As the Art Director on the project, I styled the event so that it would feel like a luxury experience, paying attention to all of the materials, styling, design, and lighting. I also ideated the attractions for guests, including the staircase photo opp, the trivia game in the first class airplane seats, and the entryway tunnel of products.

The space:

3D render of an elegant Estée Lauder booth display with gold and white arches, seats, and 'Fly Estée Lauder' branding, resembling a luxurious interior.

moodboard

Interior of a private jet with luxurious beige leather seats and wood paneling.
Person in white dress and sunglasses stepping off a private jet onto a red carpet.
Flight attendant in vintage Pan Am uniform, saluting with gloved hand, holding matching blue Pan Am bag, standing in airport terminal with "First Class" sign.
View of sky and clouds through an airplane window.

We designed the space to feel like a high end travel experience with premium materials, cozy seats, plane windows, and custom Estée Lauder luggage and uniforms.

Custom scarf worn by event staff

Custom luggage

A blue tote bag with a monogrammed logo on top of a matching blue rolling suitcase, next to a white quilted chair.
Gold background with Estée Lauder logo pattern

Guests entered the private jet experience through the Advanced night repair tunnel.

A glowing tunnel with blue neon lights lined with shelves displaying bottles. The tunnel leads to stairs with "Estee Lauder" and "#NightDoneRight" written on them, leading up to an image of an aircraft interior.

We created a first class cabin for guests to relax and explore how Estée Lauder products make for a #NightDoneRight

Luxury seating area with cream recliner chairs and a blue suitcase. The backdrop features a window with blue sky and clouds, and branding from Estée Lauder.

In first class seats, guests could play ANR trivia or use a virtual try on tool to match foundation shades.

People sitting on cream-colored chairs looking at tablets, with a digital image of a cosmetic product displayed on one tablet, and the Estée Lauder branding visible in background.
Starry night sky background with 'Tap to Begin' text in the center and a small decorative logo at the bottom.
Starry sky background with buttons labeled 'Trivia' and 'Virtual Try On' and a logo at the bottom.
Quiz question about Advanced Night Repair with four answer options: A) Shea Butter, B) Olive Oil, C) Hyaluronic Acid, D) Retinol, against a starry background.
Starry background with the text "Thanks for playing! You answered 10 questions correctly and scored 50 points." Two airplane icons are included.
Estee Lauder exhibition booth with futuristic design, featuring makeup displays, lounge chairs, and promotional slogans. "Confidence is Unstoppable" is highlighted with a reflective surface.

The check in desk offered guests a close up look at the foundation shade range and virtual try on with

Interactive display for Estée Lauder makeup products at a cosmetics booth, featuring illuminated screens and foundation bottles, set in a event hall with an info desk in the background.
A person in a blue uniform poses saluting at the top of a staircase with "Estee Lauder" and "#NightDoneRight" written on the steps. There is a suitcase on the right and a stylish backdrop behind the person.

Guests were encouraged to capture content on the iconic stairway up to the private jet.

Biore logo in blue text with a registered trademark symbol.

Bioré needed fresh thinking to go from a ‘pore strip’ company to a skincare company. We were tasked with elevating the brand while not alienating die hard fans of the original pore strip, and challenging the stigma that having visible poors = bad skin.

I worked with a writer to concept new taglines for the brand along with key visuals, activations and photography for the new skin care line.

My Role

KV concept

Advertisement for Bioré featuring women using skincare strips and the tagline "Rulė Your Facė."

We played off the iconic é of the Bioré logo to create memorable catch phrases for the brand.

Biore advertisement showing skincare steps: cleanse with gel, exfoliate with scrub, rejuvenate with patch on fingertip. Pink gradient background.
Collage of Biore branding and skincare products, featuring five nose strips, a close-up of lips with colorful eye makeup, and a person applying a skincare patch, alongside a clear bag labeled 'Beauty Pie' containing various beauty items.
Biore skincare advertisement with text emphasizing quirkiness and self-acceptance, highlighting the unique style and philosophy of the brand.
Image of a minimalist wall clock with black hands and markings on a white background. The large number 5 is visible in the top left corner. Below the clock, text on a pink gradient background reads "Wait ten to fifteen minutes."
A person peeling a nose strip with text instructions.
Close-up of a person smiling with water on their face, accompanied by the text "Wet the skin on your nose" and the number 2.
Close-up of a person with smooth skin, highlighting their nose, with text 'Clean the skin on your nose.' on a pink background.
Close-up of a person applying a nose strip with the text 'Smooth side down. Apply the strip to your nose.'
Hands peeling a pore strip with text "Peel the pore strip" on a pink background.
Image of a smiling person with the word 'Admiré' written below. The background is a gradient of white to pink with star-like shapes and a number seven in dark blue.
The Ordinary logo in black text on a white background.

The Ordinary launched their incredibly effective brow and lash serum for only $14.50. They needed an instore concept that would grab shoppers attention at Ulta and Sephora.

My Role

I used brand assets to design visuals for instore displays and instagram posts.

Promotional image for The Ordinary Multi-Peptide Lash and Brow Serum, showing the product with packaging and price, $14.50. Text highlights benefits: thicker, fuller, healthier lashes and brows. Droplets and applicator are visible.
Product packaging design for a lash and brow serum, featuring the text 'Thicker Fuller Healthier Lashes + Brows' and an image of the serum. Includes technical measurements and product details such as 'Multi-Peptide Lash and Brow Serum 5mL' priced at $14.50."
Illustration of geometric shape overlay with clear liquid dropper and liquid bubbles.
Line drawing and realistic depiction of a linear object, likely a beauty product applicator or dropper, at an angle with liquid droplets next to it, on a white background.

Instagram posts:

The Ordinary Hyaluronic Acid serum bottle with text "Stop overpaying for skincare. Hydrated skin for $7.50."
Hyaluronic Acid 2% + B5 skincare product review and bottle
Bottle of The Ordinary Hyaluronic Acid 2% + B5 serum with customer testimonials.
The Ordinary Hyaluronic Acid 2% + B5 serum bottle on a tiled surface with gel-like liquid spill; text reads 'Treat dehydrated skin with 1 product.'
The Ordinary Hyaluronic Acid 2% + B5 bottle next to a petri dish with clear liquid and a dropper, with text promoting The Ordinary as America's #1 prestige skincare brand available at Sephora.
Three The Ordinary skincare products: Squalane Cleanser, Hyaluronic Acid 2% + B5 serum, and Natural Moisturizing Factors + HA cream. Steps guide: Gently Cleanse, Hydrate, Lock in Moisture.